Make Money Online with Google Adsense: A Step-by-Step Guide

Earning money online is one of the most searched keywords ever, and rightly so. Everyone wants to make some – in some cases, huge amounts of – extra cash, don’t we?While the internet is full of options, Google AdSense is one of the very best and by far the most reliable. All you have to do is the proper research, produce quality content and make an AdSense account.Information over the internet can be misleading, and most often not all available in one place, therefore ProPakistani team has compiled a list of the most important FAQs regarding Google AdSense that everyone needs to go through if he or she is looking to earn money online. From signing up to receiving payments, we have covered every possible topic related to Google AdSense for your ease.
What is Google AdSense?
Google AdSense is free of cost way to monetize your website traffic by displaying pertinent ads on your website alongside the regular content. When ads are seen or clicked, you’ll automatically earn money.AdSense is the choice of 2 million people. In 2015, Google paid out nearly $10B to their publishers showcasing the power of AdSense that is because millions of advertisers compete for ad spaceSome Alluring features of AdSense are its flexibility and reliant consonance alongside the options of Choosing where ads appear, block ones you don’t want and change the features of text ads to go with the outlook of your site.Google AdSense is Mobile friendly which means the ad units have the capability to adapt to various screen sizes, so it won’t matter if your site is being viewed on mobile, tablet or laptop.The major advantage is that you have a role in adding to your earning by promoting the kind of ads that go along the site context. There are a lot of options to choose the right ad types and formats. Performance metrics are there to view stats and help you with any adjustments.

What are different types of AdSense accounts?

The two types of accounts offered are business and individual.There’s no difference in service or payment structure, however, payments are made out to the company if you have a business account or to your name if you have an individual account.You can’t change your account type once your account is activated. In case you do want to change the account type you must start again with a new account

What are Google’s policies to enable AdSense on websites?

To reap the due benefits while avoiding any mishap is by keeping up with all the related Google policies as they tend to change it from time to time.
This isn’t a full list but following policies are most common and essential to abide by to keep a bona fide account.
Clicks and Impressions

Don’t click on your own ads
To know more about the advertisement, you must follow the standard procedure of typing the URL of the ad into your browser
Don’t ask anyone else to click either
The policy states that site must not be used for money raising purposes for any cause or for your own through means of encouragement of users in any direct or indirect way, on third-party sites or via email. The only reason they should click is out of their own interest.

Choosing Ads Location
Publishers should make sure that ads are placed according to given standards i.e. not under the misleading heading, away from interactive elements and not blending with site’s content to misdirect the user. In other words, publishers should not try deceptive tricks to get users to click the ads. Publishers can still receive a violation notification even for the accidental clicks.If you own a website with games the ads should be placed away from the controls so the user may not unintentionally click on them. It is recommended to keep a minimum distance of 150 pixels between flash player and the ad.Content ads are not to be placed on game interfaces, interstitial pages or sites exclusive to streaming videos but if you want to earn by these means i.e. video streaming, game interface by overlaying ads, in stream or interstitial ads there are further guidelines like AdSense for video, AdSense for games, or the YouTube Partner Program.

Keep tabs on the ads
You must exercise caution while buying and setting up ad campaigns with third parties. They should not display your site in pop-ups or through any software application.

Google Analytics
Google Analytics provides you with a set of analytic tools with which you can even analyze where the most clicks were and this knowledge could lead you to a better comprehension of your site traffic and give you better discretion about improvements.

Content guidelines
Publishers are responsible for their content on any page even if the content was created by someone else.

Content restrictions
If the content being displayed by websites is in violation of program policies then Google ads won’t be displayed next to them. Restricted content could be adult/mature, copyrighted or violent etc.

Your own content
Users are expected to be familiar with Google’s Webmaster Guidelines and utilize some useful methods to improve their sites standing. It should contain substantial information with related keywords that would be used accordingly to the crux of your content.Avoid hidden links and texts and focus on the relative content.
Google will weed out the pages if they don’t add values to users experience so avoid making them in order to rank up your site. It will also take appropriate action against auto-generated content, doorway pages, scraped content and Thin affiliate sites.
Ad Implementation

Ad Policy
Ad placement policies state specific regulations on placement of ads as they should not be on pop-ups, behind a login button, in software applications or on sites that mimic Google.
Tampering with any part of the code is prohibited i.e. change the layout, behavior, targeting, or delivery of ads unless Google has authorized it.

Pop-ups and automatic software installation is no-go
Impersonating google pages is wrongful. Publishers are prohibited from using Google features i.e. trademarks, logos or web pages etc. without Google’s permission.
Publishers shouldn’t change the home pages via pop-ups and not tempt the user to install any software on their systems.

Disabled ads or account
Google can disable ads to your site or account. To re-enable them, you must be responsive and thoroughly read the notification email.
You must be up-to-date on your AdSense account’s associated email in case of your ads being disabled. The publishers must also attentively read the emails and respond accordingly to any requests. You are to diligently refurbish your entire network of sites to comply with AdSense policies in case of notifications about problems

What is the eligibility criteria to participate in AdSense?

Firstly, you must own the website and in clear technical terms, you must have the ability to access its HTML code. In case of submitting a website, you don’t own ( your application for AdSense won’t get approved.Secondly, the following policies set by Google must be followed to utilize AdSense services. In case of failure to comply with them, Google has right to disable ad serving to your site or/and disable your account. If your account does get disabled you are then ineligible to participate in AdSense program any further.
It is required in some locations that your site has to be active for at least six months before consideration. This step is a quality check for their advertisement network and to protect the interests of our advertisers and existing publishers
Only applications from applicants who are over 18 as stated in Terms and Conditions are eligible.

The websites Blogger and YouTube have different criteria as they enable you to create host partner accounts where for eligibility of these accounts you have to meet certain other criteria for your blog to be eligible for monetization. You can link your products in a non-host partner website even though you have initially signed up as a host partner, all you have to do it submit a one-time application form.


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