How to increase Adsense RPM

Take Page RPM or CPM or CPC, it’s all been a nightmare for publishers. Whether they go up suddenly, remain stagnant for a while, or plummet down to the ground, it influences your revenue. At the end of the day, you’ll be chasing down the reasons to find out the cause of the anomaly. Especially, mid-market publishers find it almost impossible to get a consistent, growing number, when it comes to page RPM.
It’s a fact. dealt with publishers facing the same issue many times and helped them to get rid of it forever. In this article, we’ll show you how to increase your Page RPM and maintain it at its best value.

So, What is Page RPM?

RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, page RPM is an estimated revenue you can generate by serving thousands of impressions (page views) to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000

For instance, if you’ve earned an estimated $10 from 500 page views, then your page RPM would be equal to ($10 / 500) * 1000, or $20. In other words, if you can deliver 1000 page views, you’ll be earning around 20 USD.
Note: Google uses the term interchangeably with eCPM. Both RPM or eCPM are essentially the same. Here’s a primer on RPM Vs CPM. 
Sounds easy, right? However, it’s not as easy as it sounds to get an RPM of $20 and to consistently increase it over time. On the contrary, you can’t successfully run your website with the same revenue.
Here’s the good news. You can increase your Page RPM significantly without choking your readers with ads.

Factors affecting your page RPM

Before diving into the strategies to improve page RPM, you should understand the factors affecting the estimated metric.
Two factors primarily impact your page RPM.
  1. CTR – CTR stands for ‘Click Through Rate’. Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if your website earned 5 clicks for 100 impressions, then your CTR is 5%. Higher the CTR, higher the page RPM.
  2. CPC – CPC stands for Cost Per Click. It says how much an advertiser is willing to pay you for a click. It varies based on the content of the ad, context, and the niche.
As a publisher, you should ensure that you’re keeping both CTR and CPC as high as possible. How to do so?

Increasing your CTR and CPC:

– Probably one of the boring yet underestimated tips you’ve heard – Publish quality content. Quality content is the one which attracts, retains, and engages with a targeted niche.

– Find the right ad placements. Why? Ensuring you are placing the ads in the right placement increases your viewability, CTR, and CPC.
– Make sure the ads are highly relevant and resonate well with the readers. In case you’re using an ad network, check their targeting criteria and optimize it.

How to increase your page RPM?

So, increasing the CPC and CTR will definitely improve your page RPM. But, that’s not all you could do. There are other ways you can utilize to take your RPM to the next level.

1. Use the right formats

Adsense doesn’t just offer the display ads. They offer a variety of ad formats including video ads, expandable ads, and text ads. You need to experiment with the formats and then settle on the right ones. However, there’s no guarantee that you’ll earn more if you replace display ads with video ads, but when you try a combination of the formats, you may find the sweet spot.

2. Use the right ad sizes

Not all the ad units will earn you the best eCPM. In fact, Google recommends the publishers to use wider ad units to experience higher CPMs and better page RPM. For instance, ad units such as the medium rectangle (300×250), large rectangle (336×280), and leaderboard (728×90) are proven to yield greater results for both publishers and advertisers.
Here are the best performing mobile ad sizes and formats.
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